Advertising Research Paper Topics

Finding impressive advertising research paper topics


It can be hard to choose the right topic for your research paper. The problem is not that you cannot choose a topic to research on, but that you need to stick to a certain subject. You may or may not like advertising as a subject, so it can depend whether choosing the topic was easy for you or hard. Sometimes you agree to a topic and are completely satisfied with it and you find out that it has been used by someone else already. It is a good idea to search for already preset research material on your subject so that your topic is not repetitive or monotonous for that matter.

How to get impressive advertising research paper topics?

If you want to get a research paper topic in advertising that is impressive and enables you to standout from the rest of the class then you will have to put in some dedicated efforts. This article talks about different approaches you can take to write the topic of your research paper in advertising.

Talk about a specific era/time in advertising

You can pick a decade or an era and talk about the advertising methods used back then. You can compare new advertising methods with the old ones and show which of them have stood the dust of time and are still applicable.

The standards set by ads

We see pretty faces, luxury houses, and huge cars in commercial ads of every product, how does this affect the working class? Does advertising show the true face of our population or does it hurt their emotions and makes them feel inferior?

Women as sex objects

Many companies use famous models and actors in their product advertisement campaign is short, skinny dresses and seductive poses. Do you agree that women are being used as a sex object in these ads? Do these campaigns only focus on the male demographics? How relevant these ads are to their product or service? You will find numerous examples of this in real life.

Advertising across the globe

Different countries advertise their products and services differently. The ad industry of a country shows a lot about its culture and people. Discuss the role of advertising in shaping a country’s social system and values.

Advertising appealing to ethos

There are ads of products that associate feelings of happiness, joy, achievement, pride and such to a certain product. Discuss the causes and effects.

Choosing an apt thesis topic is the first step to success, that’s why it is important to take it seriously. Firstly, it should be manageable, neither too narrow nor too broad; secondly, it must be interesting for you. If you still don’t know what to write about, here is the list of thesis titles in the field of advertising that can come in handy:

  • Advertising and the Internet.
  • Describe how the process of advertising has changed with the appearance of the Internet.

  • The art of advertising.
  • Decide whether this kind of business can be considered art. What kinds of art is it connected with?

  • The history of advertising.
  • Explore the history of advertising from the very beginning up to nowadays. Note the main changes.

  • NLP in advertising.
  • State whether neurolinguistic programming used in advertising is effective.

  • Alcohol and tobacco advertising: to be or not to be?
  • Analyze alcohol and tobacco advertisements and decide whether they are appropriate. Should promoting such things be banned?

  • The mechanism of advertising: how it works.
  • Explain how advertising influences our mind and what psychological tricks make us buy this or that product.

  • The psychology of the consumer: what we buy.
  • Do research in the field of psychology and state what people are guided by while choosing goods to buy.

  • The role of package design in successful selling.
  • Explain how the design of something influences the consumer.

  • The world’s most famous brands.
  • In this paper, describe 5-10 world’s most famous brands: their history and way to success.

  • How to make a consumer buy your product.
  • Point out the most famous marketing tricks that help manipulate the consumer; define the most effective ones.

  • How to make your goods popular.
  • Devote this paper to the most efficient marketing mechanisms that can promote our goods in the best way.

  • Good quality vs. good advertising: what really works.
  • Do research and define what is more important for success: good quality of a product or an apt advertising.

  • What advertising should be banned?
  • Analyze the advertisements and state what advertising should be banned; explain why.

  • Stylistic peculiarities of advertisements.
  • In this paper, explore peculiarities of advertising texts in terms of stylistics.

  • Sex in advertising.
  • State the reasons of using such a thing in advertising; decide whether it is appropriate.

  • What products don’t require promotion?
  • Define what goods will always be popular even without promotion.

  • Advertising execution styles.
  • Describe the types and styles of advertisements.

  • Factors affecting the level of impulse buying.
  • Explain what makes us buy this or that thing.

  • The impact of advertising on children.
  • How does advertising influence children?

  • The most profitable things to advertise.
  • In this paper, make up a list of the most profitable things to advertise.

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